How do you pronounce “Laux”?
Exactly like “low”! Romanticizing the spelling of a normally adverse word is a nod to our mission to find beauty in adversity.
What is the significance of the logo?
Our logo is a downward arrow linked with a plus sign! Creating positives from lows is our Laux key mission! We hope it serves as a visual reminder to remain resilient and positive throughout your days!